I Euro-American Silver Economy Congress

Ignacio Villoch

General Director of Innovation. Malaga Silver Economy Hub

Experiences 1): Where you go, do as you see, 2) "I think we all have an idea of what's going to happen: I just hope we make it fun" (Elisabeth Taylor's 7th husband on his expectations of their wedding night) 3) Kiss Rule: Keep It Simple & Stupid , 4) Turn communication into action:. Emotions lead to action, and movement brings emotions; 5) Trust people and (more often than not) they will prove that they deserve it; 6) Treat others as you would like to be treated. 7) when in doubt, smile. 8) There are many ways to climb the mountain, the only one that doesn't work is the one that claims others are wrong; 9) specialisation is for insects; 10) ask questions and you will get answers: he who asks, leads. 11) Serendipity : When inspiration strikes, let it catch you with brushes in hand. 12) We did it because we didn't know it was impossible;

Aims of ... at this stage, improve my Karma and make this world a better place to live and enjoy the journey while it lasts.