I Euro-American Silver Economy Congress

Preliminary agenda

  Every day

Thursday 20 / March / 2025

Session

Opening

Junta de Andalucía, Málaga City Council, CEA, Málaga Silver Economy Hub, USIL

Main Auditorium

Jesús Sainz, Vice President of PUY DU FOU ESPAÑA, Silver Talent Banner

Main Auditorium

The Public Sector as a driving force of the Silver Economy

Main Auditorium

Coffee Break

Two Keynotes: The future of Silver Work and the future of Longevity

Main Auditorium

Tourism Speaker and Tourism Round Table

Main Auditorium

Finance and Insurance

Longevity financing

Room 1

This session will cover retirement planning, investment options and financial security measures to ensure that Silvers +50 can maintain their lifestyle and independence.

Real Estate

Senior Living Resorts

Room 2

It will focus on the development and management of luxury community living environments designed for Silvers +50. The session will cover facilities, services and design principles that cater to the needs and preferences of 50+ consumers, promoting an active and socially engaging lifestyle.

Health wellness

Spain Wellness Destination

Room 3

This session will highlight Spain's offering as the world's leading health and wellness destination for the Silver Economy. Showcasing health services, wellness activities and healthy lifestyle options... Spain is positioned as the ideal place for wellness within the Silver Economy.

Lunch

Finance & Insurance Speaker and Finance & Insurance Round Table

Main Auditorium

Tourism

Hospitality +50

Room 1

We will investigate how the industry is evolving to meet the unique needs of 50+ travellers, focusing on greater comfort, personalised services and inclusive experiences that cater to their preferences, ensuring a memorable and enriching travel experience.

Real Estate

Flex Living Senior

Room 2

We will discuss housing solutions for Seniors. Topics such as housing, smart home technologies and flexible design principles that ensure comfort, security and independence, enabling people to live safely and independently will be discussed.

Health wellness

Innovation and Wellbeing 360

Room 3

We will explore cutting-edge approaches to health and wellness for Silvers +50. Topics will include wellness programmes that address physical, mental and emotional wellbeing.

Health & Wellness Speaker + Health & Wellness Round Table

Main Auditorium

Tourism

Gastronomy, key vector of tourism 4.0

Room 1

We will highlight the importance of food tourism in attracting 50+ travellers. This session will discuss how innovative dining experiences, local cuisine and culinary tourism can become key attractions for the Silver Economy, enhancing their travel experience.

Real Estate

Senior Coworking

Room 2

Will highlight the opportunities and benefits of coworking spaces designed for knowmads and Silver entrepreneurs. The session will discuss how these spaces foster professional engagement, community building and continuous learning, allowing them to stay active, connected and productive.

Finance and Insurance

The demographic divergence

Room 3

It will focus on the current debate of developing countries with very young populations versus developed countries where economic growth is impacted by their ageing populations. Which sectors are the most interesting for investors in these countries?

Networking Dinner

Friday 21 / March / 2025

Session

Real Estate Speaker and Real Estate Roundtable

Main Auditorium

Finance and Insurance

Impact investing

Room 1

This session will delve into the role of impact investing in supporting the Silver Economy. It will highlight investment strategies that generate social and environmental benefits while delivering financial returns, focusing on initiatives that improve the well-being and quality of life of 50+ consumers.

Tourism

Sustainable Golf

Room 2

We will address the integration of green best practice in the golf sector aimed at the Silver Economy. Sustainable course management and green golf tourism will be discussed, ensuring that this popular sport is aligned with wider sustainability goals.

Health wellness

Reconnecting Body and Mind

Room 3

Techniques for maintaining physical fitness and emotional health, promoting a balanced and fulfilling lifestyle for Silvers +50 will be discussed.

Coffee Break

Round table. Araceli Martín-Navarro (President of COWORD), Sara Bieger (CEO of the Franco-Spanish Chamber in Spain) and Andrea González (General Director of Spainsif)

Main Auditorium

Debate in content groups and proposals for conclusions

Tourism, Finance & Insurance, Health & Wellness and Real Estate

Main Auditorium

CEA President Keynote

Main Auditorium

Keynote from the Director for Spain of the Konrad Adenauer Foundation

Main Auditorium

Malaga Declaration (summary of Public Private Collaboration proposals)

Main Auditorium

Closing of the Congress (President of the Government of Andalusia)

Main Auditorium